Dear reader,


Let me ask you…

What qualifies you to say that you’re an excellent salesperson?


Let me guess!

Could it be that you are confident, and your pitching techniques are exquisite?

Or, Is it it because  you can get a lot more sales done within a period of time?

…maybe – because you’ve never pitched to a potential client and fail to win him over?

Maybe! Just maybe…

Nevertheless though, are these the basics of your self-rating on marketing or is there something more?


Now let’s get down to it. No more messing around.


Let me start by quoting a line from the infamous Rap legend, “Notorious B.I.G aka Biggie’s.”


It goes as thus; “Separate The Weak From The Obsolete.”  And it’s biblical translated as “separate the wheat from the chaff”


Therefore, this post is particularly targeted at helping you have what is required {in terms of knowledge & application} and forego the obsolete method everyone now knows which is limping out of the “marketing light”


You see, as an entrepreneur, choice is the most important gambling pawn, push it the wrong way and you are dusted.


Why It Once Worked {pitching}; Why It No longer Does.


There are several reasons why “pitching-marketing” does not work anymore; more reasons than there is why it even ever worked.

You know things are evolving, as a person, even more as a sales person, you will be left behind if you do not evolve with the world as it unfolds, people may yet love you but they will leave you if you don’t move forward and this way forward is what am letting out here.


Pitching-marketing worked when people mostly didn’t have a complete idea as to what they needed. They were believers in the ideas of the dealers, that when they lay out what they wanted in their minute knowledge, the right presentation would be made.


This strategy worked for a while, especially  when the society had strong sense of honesty and courtesy. When they felt that profits and buyers satisfaction had no comparison. The buyers’ satisfaction always came first and then, whatever you could make as profit falls behind.


Today, that’s no longer the view. And that’s one of the reasons why the technique has failed.


The buyers have had not one, but too many experiences when trust was burnt down for profit.  For instance, they buy stuffs and find out later that it was completely off what was needed.

As bad as that is, they also discover that the seller knew even before selling. . .but because they’d rather have their money by just ‘pitchy-push’ the goods out to that buyer who knows little about it and cash-in on it, they felt fine doing it.


Now, you might not have been one of those cutthroats but you certainly, as a salesperson, are affected by their acts and the response from buyers.


For most of the today’s buyers, say 87%, they know what it is they’re looking for, the exact thing! . . .For instance, a young lad wanting to buy a phone would have probably browsed all the specifications on the kind of phone he wants, have the name of the manufacturer, the model of the phone, the one produced before that one and the one after; have all their estimated online prices and just wants to pick up the phone.


For such a person, what good is your pitching? What would you say to change his original resolve? Almost nothing. This is the situation that we have in the market today and that’s why pitching has become obsolete. The customers are now aware of pitching intrigues.


So, what works now?

To employ the modern ‘marketing cybernation, I’ve set aside three bands of “jugular selling” techniques. . .and this will give you the upshot that you’ve always, only dreamt about.


They aren’t rare, and that’s why even with your knowing them, the discipline required to effecting them; because it’s almost more important than you knowing it.

You have to be really ready to let go of what you’ve always known, of course, it must have begun to falter and that’s why you needed a new idea of which am here to get blown!


 The three bands are as follows:

  • Customer’s treatment to self,
  • Self-treatment to customers
  • Enjoying the bond thereafter.

Am now going to be treating this individually, let’s take the first,


  1. Customer’s treatment to self;

There’s a reason I chose to bond the bands in this way and that reason is so you can comprehend multiple points in one, better that way I think.


On this, firstly, you have to consider that your buyers/clients/ or prospects are humans just as you. You need to treat them firstly as such.


Your marketing or intended sales comes after this acknowledgment. And do not for one second think that the customers aren’t noticing the gestures, they are.

Plus, know that everyone want to have a splendid experience and it should be so for you both.

People are naturally more anxious when unsure. . .so do well to take the risk out of the equation as much as you can.

Make them comfortable in the knowing that you understand them perfectly and you’re willing to help them get through with the best. It should be a win-win for you both parties.


Also bear in mind that, the prospect isn’t just there for him/herself. Statistics proves that, On average, loyal customers are worth up to 10 times as much as their first purchase. Also, It takes 12 positive experiences to make up for one unresolved negative experience. However, News of bad customer service reaches more than twice as many ears as praise for a good service experience.”

It could pan out very good for you or extremely bad; depending on your interference with the buyer.  Be sure to take this into cognizance, you could win more by winning one.


Lastly in this first band, remember that sowing comes before reaping and the good thing about sowing and reaping is that you can sow less and reap more if you had good seeds, nurtured it through the planting season up until the harvesting and BE THERE FOR THE HARVEST! Such is same for your buyers, you need to sow in good reputation, show care, guidance, empathy and all courtesy; when ripe, and you’ll reap more!

Now let’s proceed to the second band.


2. Self-treatment to customers;

This is more about how you make your clients to see you.

What you do to draw them, …attract them and keep them.

…by keeping yourself as the constant and first in mind when they want to buy.

And how you achieve this is by simply caring about their general well-being. . .just as you’ll do to your family and friends.

in facts, they’re more of it, because let’s face it. Your customers are the one putting food on your table. Aren’t they?

If so, then why are prostituting them with frivolous pitches?

Stop it!


Rather than pitching, why not try to keep your name in front of your  clients as regularly as you can, nothing reminds them more effectively.

In your mails, festivity messages and even in the events of their birthdays or a new month. I know, to many, it is a big task and am confirming it is …but it’s necessary.

personally, I do send, not selling any ideas or products, just

Example text

Fake iPhone Text Generator iOS

At the end, these gesture cannot be overstated.


Don’t forget that the physical contact provides more trust for you on the side of your clients because of your countenance. Be free, be friendly, accommodating. Get them to know you well, like you and trust you. This is very essential.


Also buy into the idea of using bird-dogs; people sent out to get more customers for you for a referral pay. A great idea but you need to know how to get by it.

The most efficient way is by using your already gotten customers, sell the idea. They should write their names at the back of the card such that you are able to pay referrals to them on anyone that comes in with their names at the back of the card. This way, you expand your reputation, your marketing name and you swing in more people.


And finally,


3. Enjoying The Bond Thereafter;

This comes as a benefit of the success of the earlier two mentioned. You can only get here if you consciously and effectively executed the ones before. This also helps in its own way in cementing friendship and trust.


You should allow your clients to sample your product or a demo of your services if you can provide it. Don’t make it look as if it’s all about the pay, let them feel that the need for them to be satisfied is your utmost priority.


By their comments, you will also be able to evaluate your product and services available, know which one to drop and which to enhance. Follow them closely because what you want is to know what exactly would satisfy them and then get them exactly THAT!


There’s no success without effort but only if the effort is directed rightly. Do well to direct yours!

We should know that sellers are also in categories as buyers. I will tell you about that in our subsequent post.

Is there other stuff you feel I should’ve addressed on this post but skipped? Please, share it with me in the comment area. I’ll credit you for that in my subsequent post to this regard.

About Etuken Idung

Etuken Idung is a Young Entrepreneur, Business doctor, SEO Specialist And Influencer.

C.E.O Airtook Emporium

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Etuken is a founder of Airtook Emporium,

he's developed a distintive flair and proficiency in various online businesses such as Affiliate marketing, Importation/Dropshipping, Social media marketing, Blogging and amongst a host of many others.

Having been a web/graphics designer for well over a decade now, He's chosen to oblige more of his time to serving people who are strugling to start, grow and automate their online businesses.

Thus, Availing a plethora of information which are of vital importance via guest post in top blogs and also here at